Person Based Marketing for B2B companies

Identify the 97% of website
visitors who don’t fill out a form

Identify the 97% of website visitors who don’t fill out a form

Identify the 97% of website visitors who don’t fill out a form

Midbound reveals the actual people visiting your website, which campaigns, ads and keywords attract your ICP, and how engaged they are.

Visitor identification

Audience builder

Workflow automations

Visitor identification

Audience builder

Workflow automations

Visitor identification

Audience builder

Workflow automations

TRUSTED BY ELITE GTM TEAMS

Every unidentified website visitor is costing your marketing and sales team money

Every unidentified website visitor is costing your marketing and sales
team money

97% of website visitors are never surfaced. Sales loses high-intent leads. Marketing wastes spend on anonymous clicks.

Marketing spend vs pipeline growth

This year

Jan

Feb

Mar

Apr

May

June

July

August

September

October

November

December

Marketing Spend

Pipeline Growth

High intent

Anonymous visitor

New York, New York

Recent Activity

8 events

13 minutes

Today

Fri

Sat

Sun

Mon

Tues

Wed

Thu

Fri

Home

Solutions

Product

Resources

Demo

6m 2s

3m

2m

1m

1m 20s

Increasing intent

Anonymous visitor

Los Angeles, California

Recent Activity

5 events

7 minutes

Today

Fri

Sat

Sun

Mon

Tues

Wed

Thu

Fri

Home

Solutions

Product

Resources

Demo

3m

1m

1m 15s

1m

40s

Midbound uncovers who’s actually in the market for your product

Optimize ad spend and take action on true buying intent with Midbound’s Person Based Marketing Platform

Your first 14 days using Midbound

Within your 14 day trial, you'll have the insights to cut underperforming campaigns, build precise retargeting audiences, and prove which marketing efforts drive pipeline - not just traffic.

1

Install pixel

Simply copy and paste our lightweight tracking code into your website header. No complex dev work required.

1 minute

<script async src=
"https://p.midbound.click/
01JGRS7Y0VRTRACK1NGKEYXX7">
</script>

2

Connect your stack

Connect seamlessly with the tools you already use, like HubSpot, Salesforce, and Slack, to enrich your existing data.

3 minutes

3

Define your ICP

Define your ICP once, and let Midbound's AI semantic search surface the profiles that match your Ideal Customer Profile

5 minutes

+41

Trial Signups

Visitors who are currently trialing your product or have trialed in the last 30 days

+219

High Intent Visitors

Visitors who have spent more than 5 minutes on your site in the last week

+895

Warm Enterprise Prospects

Visitors from companies with 10,000+ employees showing buying intent within the last 30 days

Edit audience

Export

BUILT ON ACCURATE, VALIDATED, AND CONTINUOUSLY REFRESHED DATA

All the data you need to uncover buying
intent and optimize marketing spend

All the data you need to uncover buying intent and optimize
marketing spend

Last Seen

8 minutes ago

2 hours ago

3 hours ago

4 hours ago

9 hours ago

18 hours ago

2 days ago

2 days ago

Customer

JA

Josh Adams

josh.adams@orbitflow.io

EW

Emma Watson

emma@luminacreative.net

LJ

Liam Johnson

liam.j@nexislogistics.com

SM

Sophie Miller

s.miller@summitcap.finance

OB

Oliver Brown

oliver.brown@blueprint.co.uk

GT

Grace Thompson

grace.thompson@vitalpulse.med

LM

Lucas Martinez

lucas@urbanthreads.store

AH

Ava Hernandez

a.hernandez@ecogrid.energy

LinkedIn Profile

linkedin.com/in/…

linkedin.com/in/…

linkedin.com/in/…

linkedin.com/in/…

linkedin.com/in/…

linkedin.com/in/…

linkedin.com/in/…

linkedin.com/in/…

Job Title

Head of Digital

Marketing Director

Paid Marketing Specialist

User Experience Lead

Marketing Manager

CMO

CDO

Product Marketing Director

Company

Orbitflow

Luminacreative

Nexis Logistics

Summit Cap Finanace

Blueprint UK

VitalPulse

Urban Threads

EcoGrid Energy

See real people on your site — as it happens

From the moment someone lands on your site, visitors are identified and routed to the right systems, with accurate,
up-to-date identity and behavioral context preserved end to end.

LJ

LJ

Liam Johnson

Liam Johnson

liam.j@nexislogistics.com

liam.j@nexislogistics.com

GT

GT

Grace Thompson

Grace Thompson

grace.thompson@vitalpulse.med

grace.thompson@vitalpulse.med

OB

OB

Oliver Brown

Oliver Brown

oliver.brown@blueprint.co.uk

oliver.brown@blueprint.co.uk

This email has been verified

This email has been verified

Verified identity and contact data

Midbound identifies both the individual and the company behind each visit, providing validated names, roles, and contact details you can trust.

CONNECTION

Hubspot

When identifying an ICP lead, create a new contact or enrich existing contact in Hubspot

Pending

Configuring

TRIGGER

ICP Visitor Session

Triggers this workflow when a new visitor session is detected, and matches an ICP audience

Active

Edit

Simple setup. Clean integrations.

Send high-confidence visitor data to Slack, HubSpot, Clay, or your own systems — without breaking existing workflows or introducing noise.

UTM Campaign Performance

January - June 2024

Retargeting

Google Ads

Outbound

LinkedIn Ads

Newsletter

Organic

ICP audience

Total visitors

Retargeting audience has increased by 57% in the last 30 days

Understand which campaigns create real results

Connect people back to the pages and ads that brought them in, and make decisions based on what they actually engaged with — not assumptions.

Uncover who's in the market
for your product

Uncover who's in the market for your product

1

Install pixel

Install pixel

2

Uncover buying intent

Uncover buying intent

3

Optimize marketing spend

Optimize marketing spend

MIDBOUND

MIDBOUND

made with 💗 and ☕ in Tel’Aviv, Lisbon & Copenhagen

©2025 Midbound. All rights reserved

©2025 Midbound.
All right reserved